Sunday, July 13, 2008

Promote Penang products to enter new markets - The Star

GEORGE TOWN: Jul 13, 2008

(from left) Pristine Creation Sdn Bhd Phileas Wong, Bigkad marketing director Christine Leong and State Tourism, Culture, Arts and Heritage Committee chairman Danny Law Heng Kiang looking at Bigkad products during the opening of the “I Love Penang Brand” campaign at the New World Park in George Town in Penang last night.

There should be ongoing promotions for Penang products to enter new markets, State Tourism, Culture, Arts and Heritage Committee chairman Danny Law Heng Kiang said.

He said goods that carried the Penang brand must be of good quality.

Law was speaking when opening the inaugural "I Love Penang Brand" campaign at New World Park here on Friday night.

The three-day event organised by Pristine Creation Sdn Bhd attracted 25 participants.

Among the activities lined up are a series of talks on market trend in retail, manufacturing and services sectors, and programmes for children.

“Such an event will provide a new platform to jointly promote business and tourism under one roof,” said Law.

Pristine Creation managing director Phileas Wong said many people viewed Penang island as a food paradise, a heritage attraction or a beach and resort destination.

“We want the world to know there is more to Penang than its famous char koay teow and hokkien mee,” he said.

Wong said there were many brands that were established in Penang and exported to many parts of the world.

“This event will provide a platform to showcase Penang products. We want to make this event an annual affair,” he said.

He added the company had drawn a series of events and activities to promote local brands.

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